OUD DIARY - Enterprise Hotel
The new chapter is dedicated to one of our latest projects, for which we collaborated to the renovation of Enterprise Hotel’s common areas, teaming up with FZI Interiors Studio.
If you are in Milan don’t miss the chance to stop by the Enterprise Hotel, you will find two customized versions of our Dalia chair placed in the bar and in the lobby area, while the special chairs and sofas are part of the restaurant’s furniture.
Enterprise Hotel: born innovative
Originated by a requalification of an industrial building, former headquarters of “La Settimana Enigmistica” (popular and historical puzzles publication), the Enterprise Hotel has been characterized by a distinctive aesthetics since its establishment.
A building created to meet the needs of clients of all ages, as well as its own employees, offering functional spaces with an elegant design.
Bearing this spirit of constant research for novelties to offer its customers, the Hotel initiated a series of renovations, confirming its innovative approach.
The furnishing combines asian-style elements with modern structures, vibrant colors and minimal details, all within a space meant to be lived freely, where nothing is left to chance.
The Enterprise project: a sartorial approach
Based on FZI Interiors’ project we created the seats for the “Sophia’s Restaurant”, a series of sofas and chairs characterized by colors and shapes inspired by nature, a perfect match to the warm-toned and cozy restaurant space.
When beauty gets practical: taking into account the restaurant’s functional needs we designed a completely and easily removable lining for our chairs and a product coherent with the requested certifications for this specific context.
For the lobby and the bar area we customized one of our models, the Dalia chair, working on colors and adding a brass detail to the legs.
Listening to customers, replying “yes!”
In 2013, when the crisis struck, we decided to do something new, to react through action.
We started saying “yes” more often: yes to the request for limited quantities, yes to the desire for something unique to be designed together, yes to a reorganization of our production process in order to offer customized products.
Top10 and Tailor Made: flexible strength
The choice to adapt our production methods to meet different market needs opened a path towards new challenges and goals.
In 2014 we created our Top 10 catalogue, ten flagship products featuring a different way of conceiving production and supply for our furniture: a selection of products chosen to meet the market’s demand and ready to be quickly shipped and commercialized.
Tailor Made, on the other hand, is the name we gave to our sartorial service and thus to the dialog we established with our customers, to create customized solutions designed together.
SEE YOU NEXT TIME
We are looking forward to seeing you at our next event in September, the official opening of our renovated showroom in Casale di Scodosia (PD).
During the event we will have the pleasure to welcome Marco Bettiol, author of the book “Raccontare il Made in Italy: Un nuovo legame tra cultura e manifattura” (Narrating Made in Italy: a new relationship between culture and manufacturing), with whom we will discuss today’s italian manufacturing.
Keep following us on our blog and social media to know more about our next events!